The Highly Acclaimed eBook
MOST BOOKS about writing focus on grammar, style, and usage without explaining how to plan, organize, and construct—how to actually build—documents.
Based on the writing workshops of Peter Ingle
THIS BOOK teaches you how to distill a clear core message and build a document around that core to achieve the strategic result you intend. Full of tools, tips, and techniques for producing expert documents of any kind and size.
Designed to teach business writers (as well as undergrad and grad students) how to organize information strategically and target it to their goal.
FEATURES include the bow-and-arrow tool, document sketching, 4 types of outlines, 7 stages of expanding an outline, professional methods for formatting text and tables, and using the AIDA method to craft fast, comprehensive business communications.
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