What lies at the core of your site?

Strategic Web Site Strategies | by Peter Ingle

How well do you understand your web site’s strategy?

Clever code and creative design are not enough. Programmers and designers can do fantastic stuff, but someone has to make sure all their great work fits into your business strategy.

Key points. Is your site thematically relevant to the customer’s needs? Is the content strategically targeted and streamlined? Does your organization and navigation strike the right chord with the customer? Does each page impact decision-making right away? Have you predetermined exactly what result your site should achieve while visitors are on it and after they have left?

• Clarity makes it easy to understand what you really do and offer.
• Usability helps visitors find what they are looking for.
• Structure should support easy navigation and comprehension.
• Content should be written for thematic effect and search engine algorithms.

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