In short, here’s the approach we take:
Pinpoint your document’s subject, purpose, audience, and intended results. Extract a “core” message and build the document around it.
Avoid harried planning and endless rewriting. Lay a solid foundation and build layers—one at a time—on top of it.
Most of our clients scoff at the idea of building an outline in 7 stages—until they see it done.
• Writing & Editing
Build all the content around a concise message. Organize and refine in three stages of (1) comprehensive, (2) copy, and (3) proof editing.
• Page Design
Page design should always serve your message, never compete with or camouflage it. Never.
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