our Methods

Strategic Business Writing

We think business documents should look beautiful and be beautifully organized.

In short, here’s the approach we take:

• Analysis
Pinpoint your document’s subject, purpose, audience, and intended results. Extract a “core” message as the foundation for your document.

• Planning
Avoid harried planning and endless rewriting. Lay the foundation and build layers—one at a time—on top of it.

• Outlining
Most of our clients scoff at the idea of building an outline in 7 stages—until they see it done. Until they see their document emerge from an evolving outline.

• Writing & Editing
Build all content around the core message. Organize and refine in three stages of (1) comprehensive, (2) copy, and (3) proof editing.

• Page Design
Page design and graphics should always serve your message, never compete with or camouflage it. Never.

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