We think business documents should look beautiful and be beautifully organized.
In short, here’s the approach we take:
Pinpoint your document’s subject, purpose, audience, and intended results. Extract a “core” message as the foundation for your document.
Avoid harried planning and endless rewriting. Lay the foundation and build layers—one at a time—on top of it.
Most of our clients scoff at the idea of building an outline in 7 stages—until they see it done. Until they see their document emerge from an evolving outline.
• Writing & Editing
Build all content around the core message. Organize and refine in three stages of (1) comprehensive, (2) copy, and (3) proof editing.
• Page Design
Page design and graphics should always serve your message, never compete with or camouflage it. Never.
Want more details about our methods?
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