Distill your company’s core message

Think before You Write | by Peter Ingle

Infuse all your communication with strategy.
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Don’t write content. Engineer and build it. Design, engineer, and build your communications to achieve a well thought out strategic result.

Don’t know customers. Target them with precision. Pinpoint the purpose, audience, and intended results of your web site, presentation, or proposal. Then extract a core message, establish it as the foundation, and wrap themes of contiguous content around it.

Don’t send a message. Deliver it with impact. Modular organization produces content with thematic integrity and high reader impact that make your brand easy to understand and your message easy to unwrap.
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Solutions for Print and Online Projects

•  Communication strategies and tactics
•  Web architecture and organization
•  Thematic, content-rich copy
•  Proposals, RFPs, grants
•  Business presentations
•  White papers

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